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posted on Jun. 25, 2025 at 4:45 pmJun 26, 2025

Saudis gather to see Georgina Rodríguez ‘treat herself’ to a Holsten at Rajeev’s baqala

posted on Jun. 25, 2025 at 4:45 pmJun 26, 2025

Brought to life M+C Saatchi Group Middle East, Dentsu and BOHO Films, and shot entirely in Saudi Arabia, the campaign featuring Georgina Rodriguez takes a hyper-local and humorous approach with a playful storyline.

Georgina Rodríguez

Georgina Rodríguez models her 'favourite' treat in Saudi Arabia - bottles of Holsten.

Premium malt beverage Holsten has partnered with Georgina Rodríguez – an international social media celebrity, style icon, model and entrepreneur – for its latest campaign titled Georgina’s Favourite Treat centred around the tagline ‘Treat Yourself with a Holsten’.

The multi-platform campaign, designed specifically for Saudi Arabia with deep cultural relevance and local consumer insight, is being rolled out across content streaming platform Shahid, social media channels such as Meta and TikTok, cinemas, as well as outdoor advertisements.

Brought to life M+C Saatchi Group Middle East, Dentsu and BOHO Films, and shot entirely in Saudi Arabia, the campaign takes a hyper-local and humoro

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Tags:BOHO Films Carlsberg Group Dentsu Dorothea Drews Georgina Rodríguez Georgina's favourite treat Holsten humour hyper-local M+C Saatchi Group Middle East malt beverage Riyadh storytelling Treat Yourself with a Holsten

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.