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Seven in a row: Impact BBDO wins MENA Network of the Year at Cannes Lions 2025

Impact BBDO’s win caps one of the strongest performances by MENA agencies at Cannes Lions, who collectively picked up a total of 32 Lions this year, a notable jump from 22 wins in 2024.

Cannes Lions 2025 Impact BBDOImpact BBDO claimed 1 Gold Lion, 2 Silver Lion and 2 Bronze Lions in addition to being named the MENA Network of the Year at Cannes Lions 2025.

Following its success at Dubai Lynx Awards 2025, where it was crowned Agency of the Year for the seventh time, Impact BBDO has made history on the global stage, as well, winning the Regional Network of the Year for the Middle East and North Africa region for an unprecedented seventh time in a row.

The agency network was awarded a Gold, two Silvers, and two Bronzes over the week at the Cannes Lions International Festival of Creativity.

Dani Richa, CEO and Chairman, Impact BBDO, said, “Winning MENA Regional Network of the Year at Cannes Lions for the seventh consecutive time is truly a first. It’s an achievement that brings both a sense of relief and immense pride. We owe this incred


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.