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Enchanteur enchants with elegance in latest TVC

“With this campaign, we set out to create more than just a visual narrative," says AHA's Sushobhan Chowdhury.

enchanteurA still from Enchanteur's latest campaign.

Enchanteur, a French-inspired fragrance from the house of Wipro Yardley, has launched a campaign for its perfumed body lotion.

Set in France, the campaign tells the story of a chance encounter between a woman and a man in an elevator. Captivated by her scent, he clings to the only thing she leaves behind – a scarf dropped in haste as the doors close behind her. The two cross paths again at a martial arts class, and because of the woman’s well-moisturised skin, the man loses the match.

The pair is then seen reunited with a backdrop of the iconic Eiffel Tower, where the male lead returns the scarf.

Creative agency AHA said it developed the campaign to tell a story of quiet strength and


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.