Napptix, a Dubai-based ad-tech company behind the Gaming 360° advertising platform, has completed its acquisition of Yazle Marketing Management’s Middle-East & North-Africa (MENA) business.
The agreement covers Yazle’s commercial activities, client portfolio and team across the Gulf and North Africa, Yazle’s businesses in Asia-Pacific, Europe and the Americas continue under existing ownership.
Bringing Yazle’s regional client portfolio and experienced team into Napptix aims to strengthen its ability to deliver culturally relevant, measurable gaming-media solutions across the GCC.
“This isn’t just an acquisition – it’s an alignment of vision,” said Saurabh Mehta, Co-Founder and
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