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CreativeFeaturedOpinion

Seriously slack: Six strategies to beat creative slumps

Life coach Chris Harrison shares his advice on what to do with the time in between creative projects as a former creative director.

to creativeChris Harrison, Life Coach at TheHealthierLifeCoach and former Creative Director.

There’s a frenetic, almost schizophrenic rhythm to creative life that nobody warns you about. One week you’re embedded in a team – briefings, pitch meetings, inbox lighting up with urgency. Everyone wants your time.

Then suddenly, silence. It feels like a crash landing. And in that void, self-doubt creeps in. Was the last job any good? Am I still wanted? The quiet becomes a mirror, and most aren’t ready for the reflection. Especially when your self-worth is tied to output.

The transition from noise to nothing is murky and destabilising. But the creative world doesn’t move in straight lines. It pulses. If you don’t learn to ride that wave, to stay steady when the tide drops,


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.