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Seedtag enhances targeting with neuro-contextual advertising

The contextual advertising company's AI, Liz, allows Seedtag clients to target marketing through consumers interests, emotions and intentions.

seedtagNeuro-contextual advertising by Seedtag.

Seedtag has unveiled its latest offering: neuro-contextual advertising, an artificial intelligence (AI)-led system designed to predict not just what people see, but how they feel about it.

Built on the combination of AI and neuroscience principles, the contextual advertising company’s AI, Liz, now interprets deeper signals like interest, emotion, and intent, in an effort to turn these insights into high-performing campaigns across premium CTV, video, and the open web.

Grounded in neuroscience, Seedtag claims its neuro-contextual advertising aligns with how the brain naturally processes information and matches ad placement to moments of high interest, emotional connection, and intent.

“This


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.