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Anup Oommen
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WPP Media expands Open Intelligence, reveals retail and media partners

Anup Oommen
posted on

WPP Media's Open Intelligence understands and predicts audience behaviour and marketing performance based on patterns derived from trillions of signals that reveal how people engage with content, brands, platforms and products in real time.

WPP Media has expanded its Open Intelligence data solution, offering the industry a large marketing model (LMM) trained to understand and predict audience behaviour and marketing performance based on patterns derived from trillions of signals from datasets that reveal how people engage with content, brands, platforms, and products in real time.

Open Intelligence allows brands and marketers to build custom AI models enhanced with their own first-party data and fine-tune them according to their strategic business goals. Retailers connected to Open Intelligence maintain full data sovereignty and platform control, while unlocking new monetisation opportunities through privacy-preserving model colla


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Tags:audience behaviourbrandscontentCriteocustom AI modelsdata setsdata solutiondata sovereigntyDICK’s Sporting GoodsDisneyDotdash MeredithDSPIndex Exchangelarge marketing modelMagniteMarketersmarketing performancemonetisationNBCUniversalOcado AdsOpen Intelligencepatternsplatform controlplatformspredictPrivacyproductsPubMaticReal timeretailerssignalsThe Trade DeskWPP MediaYahoo!
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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