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Anup Oommen
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BackLite Media, Viola Media, Media 247 officially unite as Multiply Media Group

Anup Oommen
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The scale of MMG now includes 3,000 advertising units across the UAE, including more than 75 premium assets on Sheikh Zayed Road, backed by long-term agreements with Mada Media, Dubai's RTA, and Abu Dhabi's DMT.

Multiple Media GroupFrom left, James Bicknell, CEO, Multiply Media Group; Ahmed Emam, Chief Revenue Officer, Multiply Media Group; Jawad Hassan, Head of Media and Communications Vertical at Multiply Group; Samia Bouazza, Group CEO and Managing Director of Multiply Group; Kaan Gunay, Co-Founder and CEO of Firefly;

Abu Dhabi-based investment holding company Multiply Group has officially united three out-of-home (OOH) companies within its portfolio, including BackLite Media, Viola Media and Media 247 under a UAE-headquartered media entity called Multiply Media Group (MMG).

Multiple Media Group (MMG) was officially launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City. To mark the launch, Multiply Group lit up screens across cities around the world through a global takeover of DOOH media.

The scale of the newly formed MMG now includes 3,000 advertising units across the UAE, including more than 75 premium assets on Dubai’s Sheikh Zayed Road, which are backed by long-term pa


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Tags:Abu DhabiAdvertisingadvertising unitsAnnual CongressBackLite MediabillboardsDepartment of Municipalities and Transportdigital billboardsDigital out-of-homeDMTDOOHDubaiDubai MunicipalityJames BicknellJawad HassanMada MediamediaMedia 247mexicoMMGMultiply GroupMutliply Media GroupOOHOut-of-homeoutdoor advertisingRoads and Transport AuthorityRTASamia BouazzaSheikh Zayed RoadUAEViola MediaViola OutdoorWOOWorld Out of Home Organisation
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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