Claudia Raya-Garcia, Media Manager – Digital and Offline – MEIAT region, DIOR.New trends and technologies are constantly reshaping the marketing landscape. What worked yesterday might be obsolete tomorrow. One thing’s crystal clear: the blending of performance marketing and brand-building is the core conversation for modern marketers.
This isn’t just about hitting targets; it’s about creating lasting and meaningful connections. Considering how rapidly tech evolves, how consumer behaviour shifts and how complex the market has become, the key challenges and opportunities lie in maximising impact through strategic alignment.
Clearly defining objectives is a crucial first step. While priorities may vary across departments, sales for some, memorability or engagement
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