Hiba Hassan, Head of the Design and Visual Communications Department, SAE DubaiAfter speaking on a recent AI panel and hearing the same questions come up again and again, I realised something simple but important: most people don’t actually understand the difference between artificial intelligence and the kind of AI we interact with every day.
The tools we use, ChatGPT, image generators, and writing assistants, aren’t just ‘AI’. They’re generative AI (GenAI), a very specific category of machine learning built to generate content by predicting what comes next.
As someone who moves between research and creative work, I don’t see GenAI as a magic tool. I see it more like a navigation system. Every time we prompt it, we’re giving it directions, but not on an
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