Visit Dubai has unveiled a new Turkish-language campaign, ‘Dubai. Aşkla Güzel’, translating to Dubai. Beautiful with Love, targeting Turkish travellers – especially couples and families – through a story-led film that casts Dubai as a destination of emotion, adventure and modern charm.
Fronted by acclaimed Turkish actor Barış Arduç, the campaign film takes viewers on a cinematic-style journey across the city. Through the lens of romance and discovery, Arduç explores contrasting sides of the city – from the stillness of Al Qudra Desert to the sleek, urban energy of Downtown Dubai; from colourful stretches of Kite Beach to the heritage-laced waterfronts of Al Seef.
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