fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalEditors' PicksFeaturedMarketingMediaNews
Anup Oommen
posted on

Mohtawa competition for Emirati content contributes to ‘a movement’

Anup Oommen
posted on

Mohtawa's Real Faces of the Emirates offers photographers and videographers the opportunity to share real Emirati moments, stories and culture, unlocking ways to sell regulation-compliant Emirati content to brands and agencies.

The Mohtawa movement offers Emirati content creators the opportunity to showcase their work, sell their work to brands and agencies, and actively contribute to a celebration of authentic Emirati identity.

MENA-based culturally driven content platform Mohtawa (Arabic for “content”) has launched its Real Faces of the Emirates initiative – a creative competition designed to spotlight Emirati culture and storytelling through a local lens.

The initiative follows a recent ruling by the Federal National Council – the UAE’s consultative parliamentary body – which has banned non-UAE nationals from appropriating Emirati attire and vocabulary in advertisements and content creation. This ruling has far reaching effects not only in terms of promoting local talent and culture, but also on the current social media content, influencer partnerships, and online and offline marketing and advertising industry


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:advertisementsAgenciesArabeasy Mediaauthentic contentbrand collaborationsbrandsCreative CompetitionCultureEmad DoughanEmiratiEmirati attireEmirati contentEmirati talentEmirati vocabularyFederal National Councilinfluencerslifestyleslocal lensmarketingMohtawaMomentspeopleSaeed Al Mheirisocial mediastock footageStoriesstorytellingUAEUAE nationals
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like