Rory McEntee, Chief Marketing Officer at GymNationOver the past few months, brands have been looking to differentiate themselves and remain distinctive within a crowded and competitive market, while still staying informed and reflecting trends that connect them with evolving consumer preferences.
Marketers have been looking to unlock new ways to inspire innovation, engage consumers, and ensure that their brands resonates culturally and socially with diverse audiences. However, this has also required meaningful, brand-aligned trendsetting, instead of blindly following trends that may not be aligned with a brand’s core values and identity.
In April 2025, Campaign Middle East spotted how GymNation latched onto the April Fools’ trend: Teasing
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