Taiba Investments has launched the new identity of its home-grown hospitality brand at the Arabian Travel Market (ATM) 2025.
The brand’s renewed vision aims to blend heritage and innovation, marking a new chapter in Makarem’s four-decade journey. Built around the concept of ‘spiritual hospitality’, the transformation aims to be more than a visual refresh, but a ‘profound evolution that honors Makarem’s rich heritage, reinforcing its market leadership and elevating its guest experience through cutting-edge digital solutions and AI innovations.’
“The new identity embodies a holistic operational philosophy: cultivating a distinct hospitality culture, innovating services, raising quality
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