Nicola Cope, Brand Executive Director, Diriyah CompanyIn today’s rapidly evolving world, a brand often faces the challenge of staying relevant while trying to retain the authenticity of its origins. This is particularly true at Diriyah Company, a Public Investment Fund (PIF) giga-project part of Saudi Arabia’s tourism and cultural development.
To address this challenge successfully, we are blending the rich cultural heritage of the region with a bold, forward-thinking vision. Preserving the past and breathing new life into it, using innovative methods to share this legacy with the world, we are redefining destination branding.
Bold fusion of heritage and innovation
Diriyah, the historic heart of Riyadh, holds profound cultural significance as the birthp
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
