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Campaign Middle East
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Shantelle Nagarajan
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Honda campaign places it as the backbone of speedy deliveries

Shantelle Nagarajan
posted on

In partnership with Memac Ogilvy, the latest from Honda UAE shines a light on how the brand powers deliveries across the UAE.

Honda UAEA still from Honda's latest campaign in the UAE.

Al-Futtaim Trading Enterprises Honda, in partnership with Memac Ogilvy, has launched a campaign that creatively hijacks the promises plastered across delivery motorcycles throughout the UAE.

The campaign tapped into the insight that a majority of delivery bikes in the UAE are Hondas. Therefore, when when a delivery app in the UAE promises ‘Groceries in 30-minutes’ or ‘Lightning-fast delivery,’ there’s one reason they can: Honda.

Titled Honda Delivers, the campaign launched with a series of OOH ads featuring real orders on real Honda delivery bikes, captured on the streets of the UAE. Each piece seamlessly took every delivery platform’s tagline and made it part of Honda’s message


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Tags:Al-Futtaim Trading Enterprises Hondadelivery motorcyclesGautam WadherHondaMemac Ogilvy
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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