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CreativeMarketingOpinionPR

The future of marketing belongs to those who listen

Cicero & Bernay's Mousa Nimer shares a marketing checklist for the future: less ego, more ears. Less noise, more nuance. Less “look at me,” more “tell me more.”

Mousa Nimer, Account Director, Cicero & Bernay on the future of marketing.Mousa Nimer, Account Director, Cicero & Bernay

The marketing landscape is evolving at breakneck speed. Blink and you’ll miss the trend that just overtook yesterday’s viral moment. As someone who’s spent more than 15 years navigating this world, I can safely say this: the brands that will thrive aren’t the ones shouting the loudest, they’re the ones paying attention.

We’ve entered a time where digital tools, social platforms, and AI are no longer just accessories to marketing; they are marketing. But ironically, the more connected we become, the more we seem to lose touch with the one thing that makes all this worth it: real, human conversations.

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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.