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posted on Apr. 23, 2025 at 11:00 amApr 24, 2025

Elevision, VIOOH partner to power smarter DOOH buying in the UAE, UK

posted on Apr. 23, 2025 at 11:00 amApr 24, 2025

The integration will enable advertisers to programmatically access the Elevision premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs).

Elevision DIFC

Digital-out-of-home (DOOH) media company Elevision has partnered with VIOOH, the premium global digital-out-of-home (DOOH) supply-side platform.

The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google’s Display and Video 360.

Niall Sallam, CEO of Elevision, said, “This partnership with VIOOH is an exciting step forward in our growth story. We’ve always believed in making DOOH smarter, more dynamic, and more accountable. VIOOH enables us to do that at scale while opening up both our UAE and UK networks to

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Tags:Advertising audiences Campaigns control demand-side platforms Digital out-of-home direct sales Display and Video 360 DOOH DSPs DV360 dynamic Elevision flexibility frequency Gavin Wilson Google marketing Niall Sallam omnichannel Out-of-home outdoor advertising programmatic Reach real-time engagement Smart+The Neuron The Trade Desk UAE UK urban environments VIOOH

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.