Yango Ads, the Ad Tech division of Yango Group has published its latest report, the 2025 Tourism Industry Guide, revealing a major shift in travel behaviour from emerging markets. Travellers from these regions are increasingly setting their sights on the UAE, which has rapidly emerged as one of the top choices as a vacation destination in the Middle East.
The survey included 768 respondents, whose responses highlighted that with rising disposable incomes and a growing interest in cultural and premium experiences, these travellers are no longer just chasing budget getaways.
Evgenii Pavlov, General Manager at Yango Ads MEA said, “There’s a tremendous opportunity for businesses in the
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