Shareet Studio’s humorous approach for Kuwaiti Ya Hala Festival garners 1 million views

posted on Apr. 18, 2025 at 5:52 pmApr 23, 2025

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Shareet Studio’s campaign video for Boutiqaat, created for Kuwait’s Ya Hala Festival, used unconventional Arabic humour to drive app purchases and achieved over 1 million organic views, making it Boutiqaat’s first commercial blockbuster without paid promotion.

The campaign aimed to engage audiences through a humorous and engaging narrative, emphasising the festival’s excitement and the opportunities available for shoppers.

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According to Mohammed AlNashmi, Founding Partner & Director of Shareet Studio’s, the campaign was no

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the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.