"At its best, the CEO-CMO partnership allows a company to tell stories that resonate, connect with consumers on a deeper level, and build a brand that stands the test of time."They may not make the headlines quite like their CEO counterparts, but the CMO are powerful entities within any business. It’s hard to imagine Netflix today without Marian Lee’s guidance, or Apple without Greg Joswiak – both CMOs are notable for their sheer cultural influence.
But what is the relationship between CEO and CMO? What are the pitfalls, and what’s possible when it’s working well? And while cultural influence is important, how can the CMO communicate this in terms of the CEO’s priorities – particularly business growth?
Whether you’re at the level of Tariq Hassan, who heads up marketing at McDonalds, or Zach Kitschke, who was the fifth employee at Canva and is n
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
