Abu Dhabi-based 9Yards Communications has announced the signing of a cooperation agreement with London’s Milk & Honey PR, a global B Corp agency.
The partnership promises to expand both agencies’ geographic reach and enhance client services across the Middle East, Europe, North America, and Asia-Pacific.
The deal merges complementary strengths, offering clients services ranging from ESG-focused communications and strategic PR to multimedia production and advanced digital campaigns. The partnership aims to position both agencies to capitalise on emerging opportunities in regional and global markets while sharing expertise to bolster their capabilities.
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For 9Yards, this means immediate access to Milk & Honey’s established networks in Europe, North America, and Asia-Pacific. Meanwhile, Milk & Honey will leverage 9Yards’ presence across the Middle East. Long-term goals include collaborative business development, skills exchange, and expanded regional support.
“Driven by shared values and an ambition to provide an ever-greater international reach for our respective clients, this partnership with Milk & Honey is a fantastic opportunity for two creative powerhouses of global talent to flourish together,” said Hussam Almulhem, Founder and CEO of 9Yards Communications.
Milk & Honey, with offices in London, New York, Munich, and Singapore, claims to be a recognised leader in ESG and purpose-driven communications. The agency, founded on principles of sustainability and people-first practices, has earned accolades as the world’s highest-scoring B Corp PR firm.
Founder and Group CEO Kirsty Leighton described the partnership as a natural fit.
“Our agency is built on the idea that business must be a force for good – for people, the planet, and our purpose-driven clients. In 9Yards Communications, we have found a like-minded partner – a company that shares our desire to challenge, push boundaries and change the world,” said Leighton.
This agreement hopes to cement 9Yards’ role as a key player in the Middle East’s marketing and communications landscape while enhancing Milk & Honey’s global capabilities. Both firms see the move as the beginning of a broader collaboration aimed at reshaping industry standards.
