We are our own worst critics. I believe truth can be created through what we say and what we write. As an industry, we keep writing about the demise of advertising and agencies. If we say it enough, it will become truth.
However, when I tell people I am in advertising you know what happens? They start talking about advertising (usually short form film) passionately. In an effort to dream of what else we could do to build brands, we made traditional advertising the enemy. It should have never been an ‘or’ conversation. It should always be an ‘and’ discussion.
I also believe the sheer quantity of advertising served up in exchange for content is out of balance. An
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