Big four dominate Dubai Lynx shortlists

The bulk of the Dubai Lynx shortlists have been released today, with Leo Burnett, J.Walter Thompson, Impact BBDO and Memac Ogilvy leading the nominations.

A total of 511 pieces of work have been shortlisted out of 2,542 entries – 312 of those going to agencies from the United Arab Emirates. Lebanon is second with 64 and Egypt third on 54.

A broad sweep of work has been picked out by the judges, with agencies such as DDB, MullenLowe, M&C Saatchi, FP7, BPG Possible, Starcom, Cheil and Havas all shortlisted for various campaigns across the 14 categories.

In film, King Tut’s Playground in Cairo has put in a strong showing in an open field, while in film craft Leo Burnett Dubai and Good People have picked up numerous nominations for du. Film craft also has the highest number of shortlists, at 62.

J.Walter Thompson has 11 shortlisted pieces of work in branded content and entertainment, ahead of Leo Burnett on eight, while Memac Ogilvy has the most nominations in outdoor with 16 out of a total of 42. The bulk of that is work for client Ikea. The network also dominates print and outdoor craft, with J.Walter Thompson a close second.

Only 30 pieces made the cut in print, while 37 have been shortlisted in promo and activation. Of those, there is an even spread from amongst the front-running agencies. Radio is dominated by Impact BBDO, with DDB also doing well.

Media is once again dominated by advertising agencies, with only a small number of the shortlisted entries from media agencies.

The two remaining shortlists are creative effectiveness and integrated. They will be released on Wednesday morning.