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Anup Oommen
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85 per cent of MENA firms agree on key metric driving business growth

Anup Oommen
posted on

A white paper by MCN and Fast Company Middle East highlights that organisations embedding DE&I outperform peers in creativity, productivity, and long-term growth, driving innovation and unlocking trillions in value.

MCN White Paper business growth

Findings of a new white paper by Middle East Communications Network (MCN) in partnership with Fast Company Middle East have revealed that diversity, inclusion and equity (DE&I) drives business growth for 85 per cent of Middle East companies.

Campaign Middle East was on ground at Athar Festival 2025 when MCN and Fast Company Middle East released the new white paper detailing DE&I as not just a social imperative, but a powerful driver of creativity, business performance, and sustainable economic growth across the Middle East.

The Middle East’s Inclusive Economy  white paper draws on proprietary survey data, regional case studies, and official statistics to explore how DE&I is reshaping high-impa


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Tags:Athar – Saudi Festival of CreativityAthar FestivalBusiness growthcompany strategycreativityDE&IDE&I strategiesDiversityeconomic growthequityFast CompanyFast Company Middle EastfinanceGhassan HarfouchehealthcarehospitalityinclusionInclusion as InfrastructureMcCann WorldgroupMCNMCN MENATmeasurable outcomesOil and GasPerformanceresilienceretailsocial imperativesustainabilityWhite paper
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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