Almost half of Middle Eastern marketers (48 per cent) are concerned about the use personal data and consumer consent, according to new data released in the fifth edition of the Braze Customer Engagement Review (CER).
The report combines data from the Braze platform with the results of a global survey developed in partnership with Wakefield Research, which surveyed 2,300 senior marketing executives across 18 countries.
The research findings indicate that data privacy concerns have impacted marketers’ plans for more advanced personalisation efforts, with key worries including customer consent (48 per cent), internal team concerns (37.8 per cent), and regulatory and compliance issues (33 per c
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Tags:BrazeBraze Customer Engagement ReviewCERcomplianceConnectionsConsentConsumer behaviourconsumer trustcustomer consentcustomer dataCustomer Insightsdata ethicsdata privacyfingerprintingInsightsinternal team concernsIP address collectionMarketersmarketingmarketing executivesoptimisationpersonalisationpreferencesrecommendationsregulatoryresearchSharif KotbSurveyuser preferencesWakefield Research
