After all the uncertainty and rapid developments in 2020, it might seem hard to predict what is in store for businesses in 2021. The new strain of the virus, ambitious vaccination programs and other political and economic factors such as the renewal of ties between GCC countries further cloud the crystal ball. But if there is one thing for certain, it’s that digital transformation will continue to accelerate, and with it, the relevance and value of mobile apps.
With new advertising platforms emerging, renewed privacy concerns, and ongoing app regulation, there are several changes that marketers must adapt to when planning their campaigns for the months ahead.
Mobile app market growth
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