BackLite Media’s James Bicknell shares his outlook on 2025 for the OOH industry.
As we enter 2025, the Out-of-Home (OOH) advertising industry in the UAE and Middle East is experiencing a dynamic shift. Fuelled by innovation, data-driven insights, and a steadfast focus on impactful results, OOH is poised to take centre stage. Reflecting on 2024, we’ve witnessed impressive growth and the realisation of many anticipated trends—setting the stage for an even brighter future.
The industry’s transformation spans several key areas where OOH intersects with technology and consumer behaviour, driving profound changes across t
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