Roger Sahyoun takes a look back at the year 2024 and how the year is defined by transformation and technology.
As we close the chapter on 2024, it’s evident that the year has left a profound mark on the advertising industry in the region. The convergence of technology, creativity, and cultural shifts has reshaped how we create meaningful connections between brands and people.
While many of us in the industry may share similar key takeaways from the year, I’d like to start with an overarching reflection on how we navigated this transformative period.
Though technology has long been a driver of progress, es
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