Choueiri Group announces the 2nd installment of the āWhy it matters to be Localā study conducted by Choueiri Group Data team in collaboration with Anghami.
The insights gathered will focus onĀ Anghami’sĀ UAE listeners and their love for the music streaming platform.Ā ā
As a melting pot of cultural diversity, the UAEās ethnically varied population makes for a unique market in the region, where brands often struggle to build a strong emotional connection with their audience. The music industry, just like many others has also been striving hard to find its sweet spot (between local and global).
For more insights and a complete analysis, click here to download the full report.