Following a multi-agency pitch, Dubai-based ‿ and us has been selected as the creative agency of record for Cars24 in the UAE. ‿ and us Dubai will handle all aspects of Cars24’s creative communications including strategic planning, marketing communications, design and branding.
The announcement comes short on the heels of ‿ and us snagging Spotify’s MENA’s integrated 2021 earlier this year.
Gajendra Jangid, Co-Founder and CMO of Cars24, said, “At Cars24, we’ve always been passionate about providing value for our customers by leveraging new technologies that disrupt the pre-owned car industry. To that end, we’re thrilled to partner with ‿ and us team. Their pitch demonstrated a sound understanding of our platform, our business and our customers with a comprehensive, digital-first approach that echoed the fundamental underpinnings of the Cars24 brand.”
Fadi Yaish, founder and chief creative officer of ‿ And Us, said, “Our partnership with Cars24 is the culmination of a three-year journey of transformation our agency embarked on to better serve our clients in rapidly shifting digital paradigm. We’ve assembled the right strategies, tools and above all the right people to best serve clients like Cars24. That means crafting a communication strategy that don’t just build brands, but help serve their bottom line. We very much look forward to helping them achieve market dominance in the UAE and beyond.”