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Campaign Middle East
العربية
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Shantelle Nagarajan
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Ziina celebrates ME entrepreneurs with nod to Arab icons

Shantelle Nagarajan
posted on

This new film from Ziina aims to link the drive of today’s business owners to iconic Arab figures that redefined the region.

A still from ‘Impatience is a Virtue’ by Ziina.
Ziina, a financial platform in the UAE that specialises in digital payments, has launched a campaign titled Impatience is a Virtue, in an effort to redefine entrepreneurs who are impatient.
The campaign aims to celebrate Middle Eastern entrepreneurs who don’t wait for change but create it—an ethos that Ziina claims is at the heart of modern Arab business culture.
The brand said the campaign is ‘both a tribute to these pioneers and a rallying cry for all who dream of shaping the future.’
Zad Al Momani, Brand and Marketing Manager at Ziina, said: “Our film is an ode t


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Tags:Arabbusiness ownersCampaigndigital paymententrepreneurshipfinanceImpatience is a VirtuePatrick GarveyUAEZad Al MomaniZiina
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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