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‘Zero-cost’ campaign boosts tourism to Comoros

VICE Arabia creates a witty and compelling 'zero-cost' shoot campaign to introduce UK residents to the Comoros Islands.

VICE Arabia’s campaign for VisitComoros.org featuring edited screenshots of weather reports from the Comoros Islands.

Dubai-based creative agency VICE Arabia developed a campaign this summer to drive tourism to the Comoros Islands for its client VisitComoros.org.

The campaign was targeted towards audiences in the UK, where it ran across the UK’s Met Office Weather website.

The team were inspired to offer UK residents an alternative to the drearily bleak weather reports the UK witnessed over the summer, by offering a vacation to the sunny sands of the Comoros Islands.

They did this by displaying screensho


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