Reckitt Benckiser has retained Zenith Egypt to its regional media planning and buying account.
The ZenithOptimedia Group-owned branch was re-appointed as the global giant’s agency of record for Egypt and North Africa following the group’s annual pitch last year.
Marking their fifth year working together, the renwed partnership will see the Zenith team developing content creation and activations for Reckitt Benckiser’s brands including Dettol, Strepsils and Vanish, alongside their planning and buying role.
“We are proud to have a valuable client like Reckitt Benckiser in our portfolio. It was fierce competition this year involving well-established agencies, and we managed to ret
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
