Zee Entertainment CEO Mukund Cairae tells Austyn Allison about the network’s foray into radio in the UAE.
On 30 January, if your radio was tuned to 106.2 in the UAE you would have been among the first to hear Big FM. Until 15 December it was home to another Hindi-language station, Hum, but since then the Umm Al Quwain-owned frequency had been playing only ads, music and cricket commentary while its new tenants got ready to bring their DJs to the air for the first time.
The launch is only the second time Indian television broadcaster Zee Entertainment has ventured into radio. It bought a 49 per cent stake in Big FM in India, which operates about 50 stations, and had previously been owned
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