An integrated campaign targeting the youth of Iraq has been launched by mobile operator Zain across the country.
The campaign, called ‘Hassa Eliya’ (Now for Me), includes social media activity, a television commercial and a community-focused health, sports and innovation programme. The idea is to encourage Iraqi youth to turn their aspirations into reality.
Within 72 hours of the campaign’s launch, the commercial alone helped attract five million Facebook and YouTube views.
The commercial was developed with three underground bands made up of 17 young Iraqis who had never produced an official song or video before. The bands worked with Zain to produce a song that symbolises the
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