In the midst of Ramadan’s return, understanding how best to communicate during the holy month is crucial for brands in the MENA region. In a period saturated with offers, events and launches – resonating with authenticity is pivotal to ensure real impact.
The best way to achieve this is through a strategic approach that embraces the significance of community connections, carefully timed moments and creative engagements. It’s vital that the focus isn’t just to participate, but to stand out in the vibrant tapestry of the GCC celebrations.
Think community first
The most important thing to get right during Ramadan is to understand the audience. At the heart of GCC lies the significa
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