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Yas Island ‘flips the script’ on summer ad campaigns with Toy Talks video series

Momentum Dubai, Starcom and Dejavu create campaign to promote Yas Island’s summer offer, Kids Go Free.


As part of its efforts to promote its Kids Go Free summer promotion, Yas Island, Abu Dhabi’s leisure and entertainment hub, developed a series of entertaining videos, using toys as spokespeople, highlighting their need to take their own break! The Toy Talks video series aims to emotionally connect with children and parents alike with relatable humour of life in lockdown, through the eyes of toys.

Inspired by Toy Story, the popular children’s movie, and Ted Talks, each video highlights a range of different toys – from action figures, stuffed animals and dolls, to RC cars, video game consoles

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