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Campaign Middle East
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Shantelle Nagarajan
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Yango Ads introduces new monetisation tools for mobile app developers

Shantelle Nagarajan
posted on

"These enhancements demonstrate our commitment to providing powerful yet easy-to-integrate tools that deliver meaningful business results,” says Evgenii Pavlov, General Manager at Yango Ads MEA.

Yango Ads has introduced new monetisation opportunities for mobile app publishers in the region.

With enhanced access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company’s latest offering empowers developers to significantly increase in-app revenue and improve ad performance. These advancements are delivered through an updated software development kit (SDK), introducing smarter ad formats and expanded access to global demand.

The intention is to help developers earn more without interrupting the user experience. Yango Ads claims the the new interactive formats are already delivering up to 11 per cent higher engagement, while AI-pow


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Tags:digitalDSPsEvgenii Pavlovmarketingmobilemobile appsmonetisationYango Ads
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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