Rayan Karaky is chief digital officer at SMG MENA
“Before the ink had dried on Yahoo!’s acquisition of Tumblr, some users were already calling Tumblr CEO David Karp a sell-out. Others went as far as pronouncing Tumblr dead.
Yahoo! doesn’t have the best track record, but at face value the deal makes perfect sense for both parties – a struggling giant like Yahoo! trying to find its place amongst the likes of Google, Facebook and Apple via the acquisition of a platform that has almost 200 million unique users, mostly from a young / teen demographic, as opposed to Yahoo!’s older generation. With $4 billion in cash Yahoo! could afford to take bets on social platforms, and Tumblr was p
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