The Work

Pepsi – Yalla Now

Impact BBDO is finally rolling out Pepsi’s new global brand positioning of ‘Live for Now’ across the Middle East and North Africa. Called ‘Yalla Now’, the campaign includes a 60-second TVC, social media and out-of-home executions.

Project Yalla Now
Client Pepsi
Creative agency Impact BBDO
Executive creative director Carlos Amseyan
Creative director Carlos Amseyan
Copywriter Darren Mccall
Art director Mohamed Diaa
Digital Impact Proximity
Media agency OMD
Director Harry Patramanis
Producer Rany Sarouphim
Production company City Films
Exposure TV, online, out-of-home


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