WPP and Spotify have announced a new global strategic partnership that will enable WPP to offer its clients early access to Spotify’s ad products and first-party intelligence.
The collaboration sees Spotify becoming the first digital audio platform to be directly integrated into WPP’s suite of products and solutions.
The integration will also explore possibilities with WPP’s ‘Choreograph’ insights platform, leveraging Spotify’s first-party data insights to help clients create effective and creative digital audio advertising strategies.
The partnership will also scale training programmes for both WPP’s employees and clients, with a focus on digital audio creativity and Spotify’s ad
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