Create. Group’s Jennifer Stephenson on redesigning the systems that define how we work, grow and lead rather than asking women to change or fit in.
In agencies across the region, one question continues to surface: “How can we help women be more confident?” This is a well-meaning question, but it implies the issue lies within women themselves; that we’re not visible enough, bold enough or assertive enough. But what if we reframed the narrative?
For years, we’ve been told that women need to speak up more, lean in harder and be bolder. But what if the real problem isn’t a lack of confidence, but the environments
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