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Women in advertising: Mentorship is legacy

Jax Dyer-Donaldson explains why truly effective mentorship must be intentional, engaged and mutually rewarding.

Jax Dyer-Donaldson explains why truly effective mentorship must be intentional, engaged and mutually rewarding.
Before I jump into a topic I feel passionately about, let me give you a bit of my backstory … born in South Africa and raised by a single mom. We couldn’t afford tertiary education, but I was lucky enough to get a job as a receptionist for an advertising agency straight out of school. I spent the next 13 years gradually working my way up the advertising ladder, eventually discovering my true passion in the TV Department.
In 2003, I was offered a position as Agency Producer at Team/Y&R in Dubai and, so, t


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