Prerna Mehra, Creative Director and Head of Art, MullenLowe MENA
Historically, advertising has been the playground of ‘mad men’.
Men dominated the strategy rooms, creative boards, and client meetings, leaving women to break through ceilings that seemed to be made of reinforced glass.
Even now, when women have proven they can handle anything from rocket science to rugby, we still hear those charming remarks like, “What would she know about cars or football?” It’s like watching a rerun of an old sitcom – funny in the ‘60s, cringeworthy now.
The term ‘mad men’ is celebrated as a badge of honor, alluding
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