UM Egypt
Rasha Karim, Managing Director, UM Egypt
Tell us why you think you won the award?
As part of UM Global’s mission, Futureproof, UM has been deeply committed to transforming the digital media landscape in Egypt from basic to multi-moment. We achieve this by ensuring our partners are early adopters of innovative and effective solutions, thereby familiarising the market with Martech paths.
UM Egypt’s primary goal is to educate and accelerate the digital media transformation in the Egyptian market, despite the challenging journey posed by issues like devaluation, inflation, and regional and global conflicts.
In a landscape where challenges are constant, we choose to zig while
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