By Omar Oakes
Biden: flanked by vice-president-elect Kamala Harris (Joe Raedle/Getty Images)
Why are you reading this article?
If you’re like the rest of the UK population (or, working in the advertising industry, of course you are…) then little more than one in four of you actually trusts the news. The annual Reuters Institute Digital Report has shown that trust in the media has fallen every year since 2015, a trend that broadly translates across countries and tends to be worse the more “divided” a society is.
Anyone following the US election results last week will have heard a lot about Americans being politically and culturally divided like never before, and presid
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