Reine Jalloul, Creative Strategist at Hashtag.
We all know that social media is a powerful tool for businesses to connect with potential customers. But merely existing on social media without a solid strategy is like a person without a personality: unremarkable and easily overlooked. A good social media strategy keeps brands in front of their audience.
However, simply posting is not enough; brands must actively engage and show up on social media. Here’s how they can do it:
Show up with a purpose for your brand
A brand’s purpose is the fundamental reason it operates, highlighting its commitment to making a posit
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