Nidhi Sharma, Marketing & Communications Manager at The Hanging HouseWhat used to be yoga classes, green smoothies and spa retreats, now represents a powerful cultural shift: wellness is now a fundamental way people seek meaning, connection and genuine calm in their lives.
The numbers reflect this transformation. McKinsey values the global wellness market at over two trillion dollars and rising, with nearly 30 per cent of Gen Z and millennials now placing wellness at the heart of their lifestyles. This signals more than just a trend – it marks a new era where wellness is deeply integrated into how younger generations live, work and socialise.
Brands that recognise this shift have a remarkable opportunity. Instead of solely pursuing attention, brands can now pr
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