Tariq Jaser – Co-Founder & CMO at myco.ioFor much of its history, the entertainment industry has operated on a one-way street. A select few created, curated, and distributed content, while the rest of us consumed it – passively.
Subscriptions were paid, ads were tolerated, and influence was reserved for those behind the scenes.
But today’s audiences are no longer content with being background players in their own media experience.
From passive to active stakeholders: A cultural shift
The traditional model, while effective for decades, is cracking under the weight of changing viewer expectations. Streaming platforms now offer more content than ever before, yet audience engagement is paradoxically declining. Viewers are ov
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
